Published: 2020-10-14 00:04:14 BdST
The iPhone 12, with a 6.1-inch display, has flat sides with a flush display, similar to the company's iPhone 5 and a departure from rounded edges in recent years.
Apple also introduced a "Mini" version with a 5.4-inch screen for $699 and a "Pro" version with three cameras starting at $999.
Pre-orders for the iPhone 12 and iPhone 12 Pro begin Oct. 16 and go on sale Oct. 23. The iPhone Mini will be available for pre-order Nov. 6 and in stores Nov. 13.
Verizon Communications Inc CEO Hans Vestberg said the new iPhones would work with the carrier's "ultrawideband" 5G network designed to alleviate bottlenecks in major cities like New York and Los Angeles as well as in crowded areas like NFL stadiums.
Apple’s vice president of iPhone Product Marketing Kaiann Drance unveils the all-new iPhone 12 at a special event at Apple Park in Cupertino, California, US in a still image from video released October 13, 2020. Apple Inc./Handout via REUTERS
Apple said it had tested 5G on more than 800 carriers in 30 regions globally.
Shares of Apple fell over 3% during the event, erasing $77 billion worth of stock market value.
In China, the biggest online video platforms, including Tencent Holdings and Bilibili Inc, cancelled Apple's livestream event without explanation, Bloomberg News reported.
Apple also announced a HomePod Mini smart speaker that will come in white and grey, cost $99 and be shipped starting Nov. 16.
The new HomePod offers features like allowing use by multiple users in a home and sending information to car-based systems. For example, a user can tee up driving directions to a store after asking the HomePod what time it closes. Many of the features serve as a catch-up to similar offerings from Amazon.com Inc and Alphabet Inc's Google.
The annual launch event is nearly one month later than normal and comes as the coronavirus pandemic has disrupted Apple's well-oiled machine for designing and churning out its biggest-selling product.
Apple CEO Tim Cook talking about the value of 5G for customers at an Apple event at Apple Park in Cupertino, California, US in a photo released October 13, 2020. Brooks Kraft/Apple Inc./Handout via REUTERS
But Apple is in a delicate position of needing to excite consumers with 5G without setting them up for a disappointment: For many of its fans, it will be their first experience with 5G networks, which in the United States remain years away from delivering dramatic speed boosts for most consumers. Some analysts worry Apple will be selling a high-powered sports car while its customers remain confined to sleepy village roadways.
Apple in January quit giving financial guidance, citing uncertainty from the pandemic. But despite waves of retail store closures and travel bans that delayed the development of the iPhone because Apple engineers were not able to cross the Pacific to Chinese factories as frequently, Apple's financial results have largely bucked the pandemic.
In July at its most recent earnings, the company posted year-on-year revenue gains across every category and in every geography as consumers working and learning from home during the COVID-19 pandemic turned to its products and services.
Apple last month launched new watch models with blood oxygen sensors and updated its iPad models while also rolling out a new bundle of its paid subscription services called Apple One.
The company has also committed to introducing new Mac computers before year's end based on processors of its own design rather than those from Intel Corp.